The book defines a tribe as any group of people, large or small, who are connected to one another, a leader, or an idea. If you are a leader–or want to be one–I’d recommend reading this short book (you could read it in a couple of hours) because I believe it contains some practical insights about leading in this current cultural climate.
The Anatomy of a Movement:
1. A narrative that tells a story about who we are and the future we are trying to build.
2. A connection between and among the leader and the tribe.
3. Something to do–the fewer limits the better.
“Too often organizations fail to do anything but the third.”–Tribes, p. 27