I had a great meeting last Thursday with a man who owns a company that builds churches all over the country. This man has worked with 1000’s of churches and–because of his travels–is connected with some of the most successful churches in the country.
In our conversation he made a statement that I didn’t agree with at first. He said, “Church visibility is overrated. Too many churches waste too much money securing a location that has high visibility, when the most important thing is accessibility.” He said that he’s been to some of the largest churches in the country and you’d drive past most of them without knowing they were there, but every single one has great accessibility.
I’ve always thought that it was most important for a Church to be in a highly visible location–which does require more money to purchase.
Over the past few days, I think I’m starting to agree with him. Maybe, instead of paying a lot more money for land on a major highway, it’s best to buy a piece of land (or existing building) in a location that is easy to access?
What do you think?