Another Reason to love Chick-fil-A

June 6, 2007 — Leave a comment

In this week’s issue of the Christian Standard you’ll find an interview with Mike Schisler who is an elder at Heritage Christian Church in Peachtree City, Georgia and a regional management consultant for Chick-fil-A.

I eat at Chick-fil-A about once a week and always get a #1 with lemonade and an extra pack of pickles.

. . . I’m getting hungry . . .

Here’s a quote from the online version of the interview (btw: the online version of the interview contains more information) that caught my attention as a good lesson on service for churches:

So when you guys talk about “customer service” you really mean it. We practice “second-mile service.” Our competitive advantage is in building raving fans who are extremely loyal to Chick-fil-A. A clean bathroom is first-mile service. Any restaurant would do that. We want to do those things you don’t have to do. Helping someone to the car when it’s raining. Carrying a tray for a mom who has two little ones with her. Picking up wastepaper while people are having a conversation at their table. Those things exhibit second-mile service.
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